PopLurker Interviews: Maddox- Thought Leader, Genius, and King

By Loryn Stone


If the internet was a baby, Maddox was the one who kicked it out of its mom’s gut and told it to get a damn job…working for him. When he started his website The Best Page in the Universe at age sixteen, it was one of the earliest article-based sites of its kind. Over twenty years later and Maddox is still the King of the Internet. With dozens of outlets and projects under his belt, there’s almost nowhere you won’t see him. His work and voice are distinct, edgy yet sincere and always giving the most straight forward version of the truth. I’ve been a reader of his work for literally twenty years; I consider him a writing mentor. And when Maddox, known in real life as George Ouzounian, agreed to a PopLurker interview, you bet your ass we made that happen.

You can go ahead and just imagine a shit-eating grin on my face for the duration of this interview. Seriously, just do it.


Hi Maddox. Thank you so much for giving PopLurker an interview! All right, let’s talk about that shit show schedule of yours. What are you doing? What does a full day of destruction look like for you?

Oh man…so in addition to having finished my most recent book, I created a podcast network and two weekly shows, including a live news show back to back with my podcast. It’s a considerable time commitment because in addition to booking the guest, doing research, and figuring out the topic (plus edits and promo) I also do breaking news. It’s been a very busy schedule.


So, this is where I kiss your ass a little. You have continuously been a maverick in conquering New Media. You blogged/wrote satirical articles and columns at least ten years before everyone else. You’re a published author (three times over and the third book was definitely worth the wait). You’re a YouTuber, a Twitch streamer, and a successful podcast host. How do you strategize which medium to go after?

This is going to be kind of a lame answer because it’s the answer that pisses everyone off when I say it…but I do everything. I remember when I first came to LA I sat down with an agency, one of the top four agencies. They asked me “What do you want to do?” and I said “Everything.” And that annoyed the shit out of them because they wanted to hear someone focus on movies, TV, books, comics, whatever. And I said “I want to do it all”. And so far, I’ve pretty much done it all. I’m working on everything. And now the latest one, which goes back to your first question, is a video game. I’m working on that as well. So everything, yeah.


Clearly, you’re internet savvy. You ARE part of the birth of the internet, I don’t what you say. You’re as important as Lemon Party and Blue Waffle to me, albeit much more attractive. And because of your branding intelligence, you’ve managed to keep that ship at the forefront of the internet tidal wave as opposed to some of your early peers. Do you think being part of early internet culture has helped you know how to stay continuously successful?

Yeah, it’s the same formula that I’ve always used. Which is be consistent, be persistent, and work. That’s all it comes down to. People say “Oh, you’re lucky, you were one of the early ones.” Well, there were lots of websites that blew up early on. Lots of funny articles, funny GeoCities pages, funny people who started out. Where are they now? They didn’t continue to persist. In fact, when my website first blew up my Internet service provider helped me move my host, my website, to another server so it could handle the traffic. And they thought “Well this will be temporary, it will die down eventually.” It never did! It’s still going. And it’s because I had the foundation of work to back it up. And that’s the difference between a flash in the pan and the real deal.


Back when The Best Page in the Universe was the only business venture (save for the stickers and shirts you sold as supplemental material) did you make money from the website? In those early days of the internet, was there ad revenue or sponsorship opportunities? Or did you just do it to do it?

I never made any money because I didn’t have ads. I started doing my own T-shirts and fulfilments myself. So I was producing the shirts, selling the shirts, and shipping the shirts myself. And it’s funny because people always assumed I had help doing that and it’s like, No! I was doing that whole entire operation out of my apartment and shipping individual shirts. People would write notes to Maddox saying “Hey tell Maddox to sign this invoice” or whatever and I’d sign the invoice and I’m like “Maddox says he’ll sign it.”

So yeah, it was all me and I didn’t make any money early on, but eventually I did. I had a lot of offers for buyouts early on too, like people wanting to buy my website. And I always kind of curious why, because it didn’t make any money and I said “Why, what do you want to do with it?” They said “We want to put ads on it.” I’m like, “Well why wouldn’t I just put ads on it? I can do what you’re planning to do with my website because clearly, it’s profitable.” But I could have thrown ads on it myself, so that was kind of curious like why they would want to buy it? Idiots.


And then you’d have to work for someone. Fuck that.

Exactly, yeah.


What happened with the second book and why was it rebranded? I have the first edition copy of I Am Better Than Your Kids (like the article), but it’s been reprinted as Crappy Children’s Art. Is there a story behind that change?


When the publisher releases paperbacks sometimes what they like to do is change the cover or change the title, just to have A-B testing with two different copies. That one in particular, we had some back and forth but eventually the publisher said “This is what we want” and they just published it. They did that a lot with a lot of my books. My first book, Alphabet of Manliness, the publisher one day just released paperbacks and didn’t even tell me that they were coming out. So there were two different variants of the cover, there’s a yellow and a red and I think the red is more rare than the yellow. I don’t know, all I can find online is the yellow. In fact, I had to borrow a copy of the red cover from a friend who had it because I didn’t even have a copy of it myself. But yeah, the publishers just do that kind of stuff all the time. It’s at their whim. If I had to guess, it’s because they wanted a shorter title. I am Better than Your Kids is a mouthful and Crappy Children’s Artwork is three words. I think it sold pretty well either way, though.


What internet or social trend is the worst right now? What’s the ugly side of pop culture today versus when your website was your only outlet?

Oh my god, so much. There’s a chapter I wrote in my book called “Fuck Your Stupid Opinions”. The ability to broadcast yourself is the worst thing about the internet today. People’s ability to talk about their shitty, stupid, vapid, trite opinions that are worn out and boring and cliché…they’re moving the discourse in this country. And everybody thinks that they’re somebody. You know, because you have your small little anthill of followers. And this narcissism that it builds lends itself towards Filter Bubbles. And Filter Bubbles is not a concept I came up with, I forget who said it, I mentioned it in the book, but Filter Bubbles is the concept where you eliminate people who disagree with you and descend. And you only surround yourself with Yes Men and Yes Women, like people who are just going to bolster your case and agree with your point of view. That’s probably the worst trend online. Worse than clickbait, worse than memes, worse than anything is the Filter Bubbles. It’s causing us to be more divisive, and the discourse to be more raw, more coarse.


I love that you’re the owner of a Podcast Media Network. What goes into choosing the shows? What can your listeners expect coming from it?

Okay, so this is a huge topic that I like to talk about. What I listen for in podcasts, and this goes across the board. I’ve had friends who send me their podcast and they’re like “Hey Maddox, what’d you think of this podcast?” and I’ll be very blunt with them, sometimes I tell them that I hate it. And it sucks to tell friends that I hate their podcast, but what I listen for is a roadmap. Every good radio show back in the golden era of talk radio had a roadmap. You start off the show, “Hey, this is Love Line, I’m Adam, this is Doctor Drew, we’re going to take your phone calls, we’re going to help you out with whatever questions you have relating to sex and relationships.”

Great- I get the show. One sentence, right at the top, I understand what you’re talking about. And they get right into it. And they have a format. Same thing with Tom Leykis. “Hey, I’m not some right-wing whacko or a convicted felon. No, I’m Tom Leykis, this is who I am, and I’m going to talk about the center of the road.” And he had his opinions. You tell people right at the top of the show what your show is. That’s what I listen for. If I hear a podcast start out with “Hey, how’s it going?” I’m immediately turned off. I tune out, I’m listening to something else, I don’t want to listen anymore. If they ask each other about the weather or what they did that weekend, I’m out. I’m out! I don’t want to hear it.

First of all, how the fuck is your discussion about the weather going to be relevant to what I’m going to be listening in this episode? And I don’t know where you’re recording, necessarily. So, the roadmap is something I listen for and the other thing is no small talk. I hate small talk in podcasts. I don’t want to hear the hosts and the guest talking about what they did that weekend because that to me sounds like they didn’t do the legwork before the show to get to know each other. When you start recording, respect your audience’s time. That’s why I edit every single episode of my podcast. I take out dead air, I take out flubs, bad questions, wrong tangents, things like that to keep things on track and to keep it listenable.

I guess in a nutshell what I want to say is if I listen to a podcast and I get the feeling that I’m the first person in the world to have listened to it, I’m out. That’s a huge turnoff. I don’t want to feel like no one has quality checked the podcast I’m listening to. If they don’t care about my time and they don’t care enough to take out the ten minutes that it took to answer the door or respond to a text message, then fuck you! You don’t deserve my time.


I’ve always wanted to talk about music with you. In addition to your “Space Music” which is actually called “Ambient New-Age”…

No! It’s called Space Music! It’s music you listen to in Space.


Yes, I’m sure that’s exactly the music you listen to when the black hole is crushing your head in. But I know you’re a metal fan. What are some of your favorite bands? What flavor of metalhead is Maddox?

Well, I’ve got to start out with the best metal band of all time. This isn’t my opinion, I looked it up beforehand just to make sure, but it’s Pantera- southern thrash metal, it’s fucking awesome.


I’m more of a Manowar person, myself.

Yeah, well I mean, no one’s perfect.

But yeah, it’s Pantera. 110% of the time. It’s my ringtone, people always say “Don’t set your alarm tone to a song you like because you’ll stop liking it,” Fucking wrong. I have my alarm set to the Dallas Stars Fight Song. The hockey team in Dallas. Because Dimebag Darrell did it. And it’s so fucking awesome like every time I hear it it’s like fucking tits out, I’m ready to go, I kick the sheets off my bed and I’m like punching things because I’m so pumped every single time. And sometimes…this probably happens like once a day…I hear it and I listen to the entire thing. I love it that much. It’s so good. Thrash. I love thrash. If it doesn’t fucking rock my dick off, I don’t want it in my ears. I was just listening to Metallica again the other day I think they got a bad rap during of the whole Napster shit but they’re still fucking badass. The Black Album? It’s fucking tits. It’s awesome.

I like Sepultura. I started getting into hardcore recently, as of the last year, year and a half. I started listening to this band called Trapped Under Ice, TUI, and then Lionheart. And they’re so broey…it’s the broiest.  I looked up their music videos to see what their fans looked like, and they’re the dumbest. It’s just like the dumbest fans, but I love the music. It’s so broey. And then I really like Puya, it’s a Puerto Rican metal band. It’s fucked. And I like Slayer. That was like the first metal concert I ever saw was Slayer. And for power metal, I’m into this band called Firewind. I’m curious if you’d like them. They have this music video that’s just a bunch of shitty 90s CG and it’s just the most metal music video. It’s awesome. I love it so much. It’s just really fucking cool.


What are some of your interests or fandoms that might surprise your fans?

On the note of music, I’m into elevator music. That’s a thing I’m into. I just posted this in my Facebook group “The Maddox University for Geniuses and Hot Babes who are Geniuses”. Check out the song by Les Hommes, Delores. Elevator music. I’m into it.

I like anime. I’m into anime but not anime culture. I love Ninja Scroll, I loved Battle Angel. I love Akira. Hayao Miyazaki. There’s a lot of good stuff there. What else…oh! I’m really into Monster Trucks! They’re fucking cool as shit- so fucking dope. I was trying to explain Monster Trucks to someone who had never seen it before and I was like, “Just big trucks go vroom”, I don’t know how to explain it. They just crush big things. It’s so fucking dope, it’s so cool. It just gets my blood pumping. I love it.

And this is so not Maddox, but I like Sex and the City. I like Space Ghost Coast to Coast, and the original Space Ghost. I love Humanoids. I love old school, crappy cartoons. I love that shit.


So, we’ve both written for Cracked.com. But you wrote for them around 2006-2007, after you were well established. How did that relationship happen?

They came to me. They originally reached out to me and they wanted me to write a few pieces for them. The website was just launching and there was still a magazine component at the time. And I was most interested in having my work published in a magazine so that’s why I agreed to do it, because the pay was nowhere near worth it for me at the time. It was something like $50 per article, which was really, really low. I was getting paid much more for other freelance projects, but I liked Cracked Magazine and I was a big fan of the old Cracked back in the day so I agreed to do it.

And I think I may have created their listicle format- the article I wrote for them was listicle because I knew that would get clicks. I wrote that for them and then received an email from one of their editor shortly thereafter copying all their other writers saying “This is what we want.  We want this format.” Because it did really well on their website, it was one of the highest viewed articles. But that became their format thereafter. I’m not sure if it’s because I created it or someone else had done it and they just picked up on it that it was working, but it’s still there.


Are you still on the convention circuit or book tour? Where can your fans find you right now?

I do talks every few months. I do talks and workshops, but I don’t really publicize those. You kind of have to be in the know to know where those are. I do industry workshops and new media workshops. I sometimes do events at YouTube Space in Los Angeles. My next appearance I think is going to be at San Diego Comic Con. That’ll be in July and I have some big, big announcements, huge announcements coming then.


Speaking of books, can you remember that moment when you did your very first book tour for The Alphabet of Manliness? When you put on that crown and cape and looked your readers in the eye for the first time. Can you remember back to that and talk about what that felt like versus where you are today?

Oh yeah, absolutely. Back then I was very shy and it was the first time I’d done public speaking. Public speaking, they say, is the number one fear of most Americans. Worse than dying. And so that was the first time I ever had to do public speaking was in front of my audience of 70 or 80 people who showed up to do my first book signing. And I was very nervous. But everyone told me afterward that I did great. I didn’t seem nervous at all. So, where I’m at now as opposed to back then? I used to go to bookstores an hour before to practice and prepare. I started doing some improv in between and I worked on myself and tried to be more confident to the point where I would show up like five minutes before and be ready to go on stage and just improv and just roll with it. So, I’m much more confident now, much more comfortable with who I am now. I can take anything anyone throws at me.


One of the things you said that resonated most with me was the time you were talking about forcing yourself to do certain things that made you better no matter how hard it was. One of those things was not letting yourself just be an internet introvert shut in. It was learning to speak publicly. It was losing weight. It was pushing on and continuing to rise and be better, even if it’s out of spite.

Where is that taking you now?

It’s taken me on a huge upward trajectory. Just being more confident, I can communicate with people. To the point where it’s almost created a monster. If you send me to a bar or a party or something, you can point to anyone in that bar or party and I’ll go talk to them. With nothing to say. I’ll just walk up and talk to people. I’m not afraid of approaching people. I’m not afraid of talking with people. Losing weight has improved my confidence and made a lot of things possible that I never thought was possible. For example, in high school, I could never do a single pullup. Now I think I can do like fifteen in a row. It made me feel really good about that. It made me feel better about myself and improved my confidence and I have a better outlook on life, I think.

You know, it’s not very Maddox to say that I appreciate and look forward to every single day, but I do.


Well, shit. Is there anything you want to say or add or go off on?

Yeah, my fucking idiot fans who don’t think I’m doing any work! You dumb fucks. Because I don’t update my website people assume I’m not working. I’m constantly working. The podcast takes 12-13 hours per week to produce and I’m producing a YouTube version as well. Guess what, fuckfaces? That takes time to edit and upload. I have a multi-cam YouTube show and I produce an hour and a half of content every single week and I edit three hours of content. That’s a feature film’s worth of content I’m editing every fucking week. I’m basically making a feature movie every fucking week and these people are like “Hurrr, where’s your new articles, where’s your stuff?”

And also, the live news show which takes a lot of time to produce, it takes an entire day and a half to produce. Me, and I work with a news producer in Arkansas named Stan Morris. He’s fantastic, and we kick ass. And nobody is doing breaking news, live news, on YouTube. No one is doing that. I’m doing that- I’m filling a niche. And it’s very well produced. And I know even as Maddox I’m very self-aggrandizing and I love to blow sunshine up my own ass but even for me, it’s really good. And lots more coming. There’s so much stuff coming. No one is going to see it. It’s going to catch people off-guard. It’s going to catch people with their pants down.


You can find more of Maddox on The Best Page in the Universe and on his podcast The Best Debate in the Universe. You can watch him on YouTube, on Twitch, and his books are available for sale on Amazon. You can also follow him on Twitter, Facebook, and Instagram.


Got an interesting job, hobby, or life experience? Tell us about it! Just email PopLurker and let us know what you’re up to. Or, follow Loryn on Twitter or her personal blog. Loryn’s debut novel My Starlight, a young adult novel about anime, cosplaying, fandom, love, loss, and friendship will be released August 3rd, 2018 by Affinity Rainbow Publications.

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  1. I’m not going to retread the ground trod by the other posters except to ask: Did you inquire as to why he had to rename his book to “Fuck Whales”? I suppose losing the trademark action because he didn’t show up to court had something to do with it.


  2. Maddox used to be so funny but now all of his content is just pure cringe. I tried to give his debate podcast a listen to see what all the fuss was about but it turned out the good podcast he made had ended and this new one was just a platform to plug Z list E-celebs projects.

    RIP funny Maddox you died too soon


  3. You couldnt have touched on the $400 million dollar lawsuit he filed and just had dismissed with prejudice against his former podcast hosts?

    Anyone who thinks this guy has any “cred” needs to take an actual look at anything else besides his ffleeds because he bans anyone any dissenting opinions. He only surrounds himself with a crowd of yes men.

    This is from a guy who followed everything he did prior to the Alphabet, which he’s disowned but certainly still relies on its sales laurels, bought his first two books and loved Biggest Problem.

    Maddox is not a thought leader.


  4. Funny, he mentions all these big projects he’s working on but no mention of his $20,000,000 lawsuit. Maybe he’s just shy.


  5. Why were all the comments deleted? I understand deleting nasty comments, but if you’re just going to delete those who wanted to know why you didn’t do your homework, and instead decided to write this fluff piece, why even have comments? Why even have this website if your fragile sensitivities can’t handle reality?

    Maddox sued Dick Masterson and Asterios Kokkinos for 20 million dollars each. His case was so indescribably bad, that the judge almost locked his lawyer up in jail for not being able to stop his mad barking from his podium. This article you wrote is a ramshackle affair and you should be ashamed for promoting it, and this criminal you love so much.


    • And to add on that, he sued

      Weber Shandwick
      A digital marketing company
      All three of the digital marketing companies founders
      A parody of Maddox
      A lawyer for Weber Shandwick
      A customer service rep for Patreon


  6. Can anyone else see Maddox typing up this entire interview himself, both the questions and the answers, and sending it in to a bunch of small time websites (Poplurker has a smaller Patreon than Maddox) along with a note that says “Here’s some free content from an internet legend!” to see if any of them would put it up. Probably thinks it’ll help him restore his Google ranking to what it was before he decided to freak out and make everybody hate him.


  7. Maddox says he knows shitty podcasts but has little self awareness that is own podcasts are in fact shitty.

    Also Maddox claims to champion against free speech, but will block or censor any dissenting opinions.



    • If the journalist is wonder where is the deletion of opinions, go to The Biggest Problem in the Universe Facebook page and look at the comments on the final post. It says there are 600 comments and only 200 are showing.
      Clearly Maddox has deleted dissenting opinions and created his own filter bubble on a property that he co-owner with his host.


  8. A question for poplurker and the journalist who wrote this.

    What are your thoughts to someone impersonating a Journalist in an attempt to get someone fired for their job?

    Then this person, in court documents, perjures themselves By originally saying that they were a journalist working for Conde Nast (sic) and in an affidavit retracts it and says that they the Journalist.

    Would love a comment.


  9. The comments are still there. They just reached a second page. If you click the arrow next to the comments, they show up.


  10. The publisher renamed “I am Better Than Your Kids” to “Crappy Children’s Art” because it was selling terribly and they were trying to salvage the content by rebranding. It didn’t work.

    Maddox’s newest book, “Fuck Whales”, has sold even worse, with an estimated total Amazon sales of under 1,000.

    It is very unlikely we will see another book from Maddox that is not self-published, as I doubt any reputable publisher want to deal with him after his last two bombs.


  11. Maddox is delusional. He has zero self-care was. He’s oblivious to the truths of the world. He lives in accordance massive filter bubble, The Maddox Bubble, where he’s always right and everyone when is sheets wrong, and he learns nothing and manipulates people to support him. Look at the lolsuit. He both got friends to support him and talk about how right he is while he concurrently acted like no lolsuit was ever filed.

    This article was pure manipulation. Loryn, how many things did Maddox say he refused to talk about? In other appearances he’s had a big ol’ list of censorship to the hosts/interview.. Don’t talk Dick Masterson. Don’t talk about the lolsuit or any of the topics associated with that. Don’t talk about how his new book was a massive flop and how his YouTube channel is trending downhill, or how his fanbase is shrinking. Only positive things. It’s very important for George to feel smart and powerful and progressive and awesome because it’s literally ALL he has…. Especially since Jessica Irene Blum dumped him after he lost the lolsuit and she couldn’t get a payday.


  12. (repost due to rogue autocorrect)

    Maddox is delusional. He has zero self awareness. He’s oblivious to the truths of the world. He lives in a massive filter bubble, The Maddox Bubble, where he’s always right and everyone else is just wrong, and he learns nothing and manipulates people to support him. Look at the lolsuit. He both got friends to support him and talk about how right he is while he concurrently acted like no lolsuit was ever filed.

    This article was pure manipulation. Loryn, how many things did Maddox say he refused to talk about? In other appearances he’s had a big ol’ list of censorship to the hosts/interview.. Don’t talk about Dick Masterson. Don’t talk about the lolsuit or any of the topics associated with that. Don’t talk about how his new book was a massive flop and how his YouTube channel is trending downhill, or how his fanbase is shrinking. Only positive things. It’s very important for George to feel smart and powerful and progressive and awesome because it’s literally ALL he has…. Especially since Jessica Irene Blum dumped him after he lost the lolsuit and she couldn’t get a payday.


  13. #MaddoxLost

    Why didn’t you ask how does it feel to get a friend of yours fired from a job because he called you out for being a dishonest cuck that lost his gf Jessica Irene Blum.

    Liked by 1 person

  14. It’s nice to see that Maddox has been doing the same tired routine for over 20 years now. I remember reading his stuff when I was in middle school. I’m almost 30 now and he clearly hasn’t made even the slightest effort to reinvent himself all this time.

    It’s like when Henry Winkler parades around as the Fonz and pretends that he’s still hip and relevant. Honestly, please just hang it up already. It’s not funny anymore.


    • I am the Bad Hombre. I love Maddox. Everyone posting negative comments about Maddox on this section comes from /r/TheDickShow, a fangroup of Dax Herrera, whom is a Mexican man who is bigoted against his own race, and hates hispanics so much he couldn’t bare having the surname Herrera, so he changed it to something more cauvasian-sounding. Also, there is a teenage boy who calls himself “Madcucks” who challenged me to a fight through a Youtuber named CaptainJackass. Shortly after I accepted his challenge, he retired the character. I win, Maddox wins, no one cares about anything else.


  15. A better and more-informed article would have focused upon Maddox’s rags to almost-riches to rags story, which is a cautionary tale for the internet age.The character traits that brought him to the brink of success are the self-same ones that left him unable to capitalise on his burgeoning fame.

    Through his own actions and poor choices, he has publicly destroyed the brand that he spent years creating, while vindictively doing his utmost to inflict damage upon those he considers responsible. In doing so he has irrevocably alienated his fanbase, many of whom, myself included, feel nothing but contempt for the guy and are happy to watch him fail.

    Even if by some miracle, he managed to reignite his career, his penchant for digging the ground out from underneath his feet will take him back to square one again and again. Seldom has defeat been snatched from the arms of victory on such a regular basis.


  16. I often find myself thinking “hey guys, take it easy on maddox. Have some class”. Then I remember the rape apologist accusation and frivolous lawsuit. Sick em, boys.

    Liked by 1 person

  17. Shout-outs to all my Dickhead brethren out here.
    If you’re like me, you read Maddox’s page back when we excitedly used the word “Ethernet” and thought internet ads were a novelty.
    Maddox betrayed his fans. He always wrote like he was superior to us, but Dick Masterson gave him balance on “Biggest Problem.” This article shows, more than ever, that Maddox has nothing but contempt for [what is left of] his following. Why was this ever posted?


  18. Hey Maddox, what do you think about the allegations that your ex-girlfriend Jessica Blum made that you tried to cheat on her (which is pretty misogynistic IMO especially for a figure who is involved in the social justice movement) and that you “controlled” what she posted on her personal Facebook profile?


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